Trilanco wins the Family Business award at the Red Rose Awards 2018

Specialist wholesaler, Trilanco Ltd, has won the Family Business Award 2018 at the Lancashire Business View’s prestigious Red Rose Awards.
Martin Balmer, Trilanco’s Managing Director said: “We are delighted to have won this award and also to have been nominated as finalists in two categories. Winning means a lot to us as a business and as a family with three generations of Balmers working for the company.”
Commenting on Trilanco, the Red Rose Awards judges said: “This is a family business that invests and empowers. They are innovative and nimble and maximise opportunities when they see them. Trilanco has a growing international reach and the ambition to produce continued growth.”
Martin added: “Trilanco was the vision of my father who started trading as an agricultural products wholesaler in 1979, and as the demand for equine and pet products increased over the years, the company evolved and we’re still growing today.
“We have a truly dedicated team of employees with industry knowledge and many years’ experience. This award is a tribute to everyone’s hard work.”
The Red Rose Awards is the biggest awards event to celebrate business in Lancashire. Businesses from all over the county entered a range of award categories and a handful were selected by a panel of judges to make it through to the interview stage as finalists.
trilanco winner photo

Trilanco appoints National Accounts Manager

Trilanco Ltd has appointed Donna Kelly as National Accounts Manager, as part of an expansion of its sales team.

Reporting to Trilanco’s Managing Director, Martin Balmer, Donna will be field-based and will be supporting Trilanco’s largest UK customers with her extensive knowledge of the pet industry.

Donna will also work closely with Michelle Thornton, National Accounts Manager, who will continue to provide sales and customer support to national accounts over the telephone from Trilanco’s head office.

Donna has over 25 years’ sales experience and joins Trilanco from pet products wholesaler, Bestpets, where she worked for six years.

Donna said: “I am really excited to be joining a growing business that is keen to move forward. I was impressed by Trilanco’s investment in all aspects of its business from warehousing and infrastructure to sales personnel and new product development of its own brands.”

Martin commented: “We are delighted to welcome Donna. She has the knowledge and experience to know what retailers expect from their suppliers and as the business continues to expand, we are working hard to build the right team with the best skills and experience to support customers and to take the business forward.”

Donna will be attending the UK pet trade event, PATS Sandown, on 20-21 March 2018 on Trilanco’s stand, G3.

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Trilanco donates £300 to Teenage Cancer Trust

Trilanco has donated £300 to Teenage Cancer Trust, a charity providing specialist support to young people with cancer across the UK.

Tony Caine, Purchasing Manager, presented the donation on behalf of Trilanco to Gaz Heckman who organised the March of the Mods Blackpool fundraising event.

March of the Mods Blackpool took place on Saturday 3rd March 2018, where fundraisers enjoyed a throwback to the Mod era of the 60s and raised money for Teenage Cancer Trust.

Trilanco raised the money for its donation through a series of dress down Fridays and staff donations.

There are March of the Mods events taking place every weekend in March throughout the UK to help raise money to support young people with cancer.


Trilanco’s 2018/19 catalogue is out now!

We are delighted to launch our 2018/19 trade catalogue which is packed with more than 16,000 equine, pet and agricultural products from over 200 brands.

Martin Balmer, Managing Director at Trilanco said: “Trilanco aims to be the ‘one stop shop’ for equestrians and the associated country trade, so we’ve brought together great equine, pet and agricultural brands at competitive prices to give our customers a fantastic choice of products.”

Having listened to customers, the catalogue has been organised by product category, “The majority of our customers told us they preferred this order to help them find similar or substitute products and to compare prices easily,” said Martin.

Trilanco introduced equestrian and country clothing ranges and has also expanded its range of pet brands over the last 12 months.

In response to customer feedback, Trilanco secured exclusive trade only products within the Caldene, Harry Hall, Masta and Cottage Craft ranges to support retailers.

Trilanco is the exclusive wholesaler for the range of Westgate EFI brands including The Mark Todd Collection, Gatehouse, Jumper’s Horse Line (JHL), JHL Pro-Steel, Rodney Powell, Saddlecraft, StableKit and Plus Equine.

Trilanco is also the exclusive UK wholesaler for Carr & Day & Martin, the manufacturer of premium horse care products.

The catalogue is being mailed to Trilanco’s customers this week.

For more information or to request a catalogue, please call 01772 754844 or email

Trilanco Product Catalogue 2018/19

R-SQP qualification for Sophie!

Trilanco is delighted to announce that Sophie Richardson has passed the R-SQP exam. Sophie can now advise on medicines for farm animals, equine and companion animals.

Sophie joined Trilanco’s sales and customer services team in April 2016 and stepped into the role of Outbound Team Leader in January 2018.

Sophie said: “I decided to study to further my animal health knowledge and so I can help more of our customers. It also gave me the opportunity to progress at work.”

Martin Balmer, Managing Director at Trilanco, said: “It takes a lot of hard work and commitment to gain this qualification. This is a fantastic achievement for Sophie and we’re really pleased her hard work has paid off!

“Having eight SQPs in the business, including Sophie, helps us to support our customers with quality advice alongside a range of quality products.

“Prescribing animal health products is an important part of our business and we invest in staff training so that we can advise our customers on the appropriate treatments for animals and their environments.”

An SQP is an animal medicine adviser, known as a Suitably Qualified Person.  A SQP must pass a set of exams to demonstrate their animal health knowledge and an understanding of the legal system. Once qualified, SQPs can prescribe and supply certain medicines that follow the distribution classification POM-VPS (Prescription Only Medicine – Veterinarian, Pharmacist, SQP).

Sophie Richardson presented with SQP certificate by Managing Director, Martin Balmer.
Sophie Richardson presented with SQP certificate by Managing Director, Martin Balmer.

We’re hiring!

Trilanco is pleased to announce that due to continuous success we are looking to recruit for a number of new roles across the organisation. The vacancies will be located at our new state of the art head office in Wesham.

If you are looking to join an organisation that is growing from strength to strength and work for a company that welcomes enthusiasm and new ideas then we want to hear from you.

Please email expressions of interest to

Job ad

Trilanco expands its team of Area Sales Managers

Trilanco has appointed additional area sales managers to support the trade sales of its growing equine, pet and agricultural products.

Holly Drummond joins as Area Sales Manager for Northern Scotland. Holly previously worked at Westgate and has also worked as a merchandiser for the Likit and Stud Muffins brands. Holly grew up around horses and has a BSc Honours Degree in Applied Animal Science. In her spare time, she enjoys competing in show jumping and working hunter classes.

Kelly Johnson and Linda Kennard join the team of Area Sales Managers to cover the South East of England.

Kelly joins Trilanco from Saddlery Brands International. She has also previously worked for an equine supplements company and is a fully trained saddle fitter, with experience advising both retailers and end consumers. In her spare time, Kelly enjoys competing her dales pony and clay pigeon shooting.

Linda brings a wealth of knowledge having worked previously in the industry with well-known suppliers of horse equipment and clothing for riders. She is E-SQP qualified and has two dogs and two horses, one which she competes in dressage.

Jessica Balmer has also taken a new role within Trilanco as Area Sales Manager for Lancashire. Jessica has many years’ experience working within the business and is knowledgeable on the array of products offered by Trilanco. Jessica will also continue to be the brand manager for Clipperman.

These new roles are in addition to Trilanco’s existing area sales team who support retailers across the UK and Ireland.

Martin Balmer, Trilanco’s Managing Director, said: “As our catalogue of products has grown, we’ve expanded our team of area sales managers to continue supporting retailers with their businesses.

“The expertise that the new sales managers bring to the team will help ensure Trilanco remains a leader in the equine wholesaler market.”

Wholesaler grows its customer services and sales support team

Trilanco has welcomed four new customer service and sales co-ordinators to its tele-support team based in Wesham, Lancashire.
The appointments are to ensure the wholesaler’s growing number of customers continue to receive quality support and service as its catalogue of brands and products also increases.

Elle Matthews has worked with a range of farm animals including goats, pigs, sheep and rare breeds and has four years’ experience in the dairy industry, including working as a milk assistant and rearing calves. Elle has a foundation degree in equine practice and technology. Elle also has her own small mixed flock of jacob cross, zwarble and cheviot ewes as well as a fell pony.

Lisa Yeagers has over 30 years’ experience delivering excellent customer service and working within procurement. Outside of work Lisa enjoys spending time with her family including two large breed dogs, Big Norm and Thea.

Sophie Cook has worked within the pet industry for the last six years and has a BSc in Equine sports performance and holds The British Horse Society (BHS) stage three equestrian qualification. Sophie has a Dutch warmblood and a new forest pony and three dogs.

Gemma McDermott joins Trilanco from a pet product manufacturer with experience of customer sales and support. She has also passed BHS stage one with riding and road safety. Gemma owns a welsh section C pony and two dogs.

The Lancashire-based agricultural, equine and pet wholesaler announced a series of exclusive trade sales and distribution rights throughout 2017 for ranges including the Westgate EFI brands, Harry Hall International brands and Carr & Day & Martin. These exclusive deals have substantially increased the number of products in Trilanco’s catalogue which now offers over 16,000 agricultural, equine and pet products to retailers.

Gatehouse hats now in stock!

Gatehouse’s expertise has been at the forefront of headwear safety developments producing riding hats that are non-bulky, lightweight, comfortable and competitively priced. They are also proud to be recognised by the British Standards Institute for consistency and high levels of test results.

The extensive range has styles and standards to suit all tastes and budgets, and covers all different disciplines, whether riding for leisure or competing at the highest level.

The range includes the HS1 jockey skull and the Volare. These riding helmets have been designed to offer the best in comfort, design and protection whilst conforming to the very latest standards.

To view the full Gatehouse range and to order online visit our webstore or call our sales team on 01772 754 844. We’re available 08:00 – 18:00 Monday to Thursday and 08:00 – 17:00 on Fridays.

gatehouse hat advert

Trilanco Ltd announce exclusive trade distribution deal of Westgate EFI brands

Trilanco Ltd has agreed exclusive trade sales and distribution rights of Westgate EFI (WEFI) brands.

Trilanco will distribute WEFI’s own brands including The Mark Todd Collection, Gatehouse, Jumper’s Horse Line (JHL), JHL Pro-Steel, Rodney Powell, Saddlecraft, StableKit and Plus Equine. Additional ranges will also be available from January 2018.

Martin Balmer, Managing Director of Trilanco, said: “I’m delighted to announce the addition of WEFI’s brands to our product catalogue. They really enhance our offering to the varied needs of equestrian retailers.”

The deal adds to Trilanco’s growing catalogue of 16,000 products, which includes a comprehensive range of products for both horse and rider.

Bruno Goyens de Heusch, Managing Director of Westgate EFI, said: “We recognised our individual strength as a manufacturer. Trilanco has an impressive new warehouse and distribution operation and this partnership will allow us to focus on the continued development of our brands.”

Martin added: “Our aim is to provide retail customers with the best products and service in the industry. Bringing together great brands at competitive prices with excellent sales support, helps to create a fantastic buying experience for our trade customers.”

The last date that WEFI will be processing customer orders will be 22 December 2017. Trilanco’s sales and customer services team will be available on the days in between Christmas and New Year to answer customer questions or queries.

Trilanco will be showcasing WEFI brands on its stand at the BETA International trade exhibition in January 2018, giving visitors to the show a chance to preview and order products.

Further customer announcements will follow to confirm when the ranges of WEFI brands are in stock and available to order from Trilanco.